Category: Digital Marketing
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The Best Digital Tools to Improve Your Business
Now that we are in the digital age, Businesses and brands will have to shift their focus to improved ways to function on the digital scale. Using the right digital tools we are going to talk about gives you an edge over your competitors in terms of customer satisfaction and retention, low customer churn-out rate,…
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Digital Marketing in Nigeria, a Practical Approach
Digital marketing, as we know it, is all about promoting products, services, or brands via digital channels, platforms, and technologies. Different online strategies are used when it comes to digital marketing, and the goal is to target and reach the right audience through these platforms [such as social media, search engines, emails, websites and much…
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8 Essential Skills for Digital Marketing
Are you interested in the world of digital marketing but feeling overwhelmed by all the technical jargon? Don’t worry, we’ve got you covered! In this article, we’ll break down eight essential skills you need to succeed in the fast-paced and ever-evolving field of digital marketing. So grab a seat, get comfortable, and let’s dive into…
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Building a Content Marketing Plan in 10 steps
Having the time to create a content marketing plan and strategy might seem daunting at first, but finally starting the creative process in scheduling your content for your campaign will be a win-win situation for you and your audience — you get to provide more valuable content for your readers. All that the audience wants…
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5 Steps to Building Your Personal Brand on Social Media
Social media has to be the one-factor influencing personal branding’s future in the present society. In this sense, you may meet individuals who provide interesting prospects and let others know you are a subject-matter expert. It applies to everyone who wants to enhance their profile or requires followers from their particular industry, not just celebrities…
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The Impact of Mobile Marketing on Consumer Behavior
The recent development in the sphere of mobile technology has made mobile marketing a revolutionary concept that changes the pace of business-consumer interaction. With the society increasingly relying on their smart phones and tablets for purposes of daily convenience, mobile marketing concept takes advantage of these gadgets to transform the purchasing behavior of customers. This…
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YouTube for Tech Entrepreneurs: Leveraging Content to Attract Investors
As a tech entrepreneur, you know how vital it is to stand out. YouTube offers you a unique stage to showcase your innovations and vision. It’s not just about having belief in what you’re doing; it’s also about showing that confidence through engaging content. On this platform, every video serves as an opportunity to present…