Category: Marketing
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The Ultimate Checklist for Launching Your First Marketing Campaign
Business owners are always looking forward to the moment when they will launch a new marketing campaign. But the question is, do they know that, just like any other campaigns out there, launching your first campaign requires work, dedication and lots of collaboration. We also fully know the thrill that comes with unveiling the latest…
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SEO Tools for Content Marketing
SEO tools are one of the main sources that can help you shift toward content marketing. They assist you in identifying the most appropriate keywords to target, analyze your competitors, and improve your website’s rank on search engines. Without them, they are likely to disappear from the surface of the internet and, therefore, lose traffic. …
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The Best Digital Tools to Improve Your Business
Now that we are in the digital age, Businesses and brands will have to shift their focus to improved ways to function on the digital scale. Using the right digital tools we are going to talk about gives you an edge over your competitors in terms of customer satisfaction and retention, low customer churn-out rate,…
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Digital Marketing in Nigeria, a Practical Approach
Digital marketing, as we know it, is all about promoting products, services, or brands via digital channels, platforms, and technologies. Different online strategies are used when it comes to digital marketing, and the goal is to target and reach the right audience through these platforms [such as social media, search engines, emails, websites and much…
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8 Essential Skills for Digital Marketing
Are you interested in the world of digital marketing but feeling overwhelmed by all the technical jargon? Don’t worry, we’ve got you covered! In this article, we’ll break down eight essential skills you need to succeed in the fast-paced and ever-evolving field of digital marketing. So grab a seat, get comfortable, and let’s dive into…
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How Small Business Can Elevate Their Online Presence with Effective SEO Strategies
It’s no secret that small companies need a strong online presence more than ever. The days of a brick-and-mortar business and a local customer sufficient to keep the doors open are long gone. These days, it mostly comes down to being visible where your clients spend their time—online. Still, how can a small company with…
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Building a Content Marketing Plan in 10 steps
Having the time to create a content marketing plan and strategy might seem daunting at first, but finally starting the creative process in scheduling your content for your campaign will be a win-win situation for you and your audience — you get to provide more valuable content for your readers. All that the audience wants…