Category: Marketing

  • The Ultimate Checklist for Launching Your First Marketing Campaign

    The Ultimate Checklist for Launching Your First Marketing Campaign

    Business owners are always looking forward to the moment when they will launch a new marketing campaign. But the question is, do they know that, just like any other campaigns out there, launching your first campaign requires work, dedication and lots of collaboration. We also fully know the thrill that comes with unveiling the latest…

  • Social Media Marketing Funnel: A Simple Guide to Converting Followers into Customers

    Social Media Marketing Funnel: A Simple Guide to Converting Followers into Customers

    So if you have ever sat and thought about how organizations convert social media browsers to buyers, then it’s the social media marketing funnel. This really goes a long way into seeing people pass through the awareness stage to the purchase stage, and it is something that anyone desiring to grow the brand online should…

  • SEO Tools for Content Marketing

    SEO Tools for Content Marketing

    SEO tools are one of the main sources that can help you shift toward content marketing. They assist you in identifying the most appropriate keywords to target, analyze your competitors, and improve your website’s rank on search engines. Without them, they are likely to disappear from the surface of the internet and, therefore, lose traffic. …

  • 6 Qualities of a Lead Generating Website

    6 Qualities of a Lead Generating Website

    Your website isn’t just a group of dominant pages that contain a bunch of content, it is a valuable business tool that converts. It converts visitors into clients or customers i.e. if the right system is put in place. There are a lot of ways to drive traffic/visitors to your website, but is it a…

  • The Best Digital Tools to Improve Your Business

    The Best Digital Tools to Improve Your Business

    Now that we are in the digital age, Businesses and brands will have to shift their focus to improved ways to function on the digital scale.  Using the right digital tools we are going to talk about gives you an edge over your competitors in terms of customer satisfaction and retention, low customer churn-out rate,…

  • A Complete Guide to Social Media Marketing in Nigeria

    A Complete Guide to Social Media Marketing in Nigeria

    There are over 5 billion active social media users, still counting, and out of which 36.72 million users are known to be in Nigeria. With that huge number of audience, it is safe to say that marketing your business on social media is visible and can propel your sales and grow your earnings exponentially.  Nigeria,…

  • Digital Marketing in Nigeria, a Practical Approach

    Digital Marketing in Nigeria, a Practical Approach

    Digital marketing, as we know it, is all about promoting products, services, or brands via digital channels, platforms, and technologies. Different online strategies are used when it comes to digital marketing, and the goal is to target and reach the right audience through these platforms [such as social media, search engines, emails, websites and much…

  • 8 Essential Skills for Digital Marketing

    8 Essential Skills for Digital Marketing

    Are you interested in the world of digital marketing but feeling overwhelmed by all the technical jargon? Don’t worry, we’ve got you covered! In this article, we’ll break down eight essential skills you need to succeed in the fast-paced and ever-evolving field of digital marketing. So grab a seat, get comfortable, and let’s dive into…

  • How Small Business Can Elevate Their Online Presence with Effective SEO Strategies

    How Small Business Can Elevate Their Online Presence with Effective SEO Strategies

    It’s no secret that small companies need a strong online presence more than ever. The days of a brick-and-mortar business and a local customer sufficient to keep the doors open are long gone. These days, it mostly comes down to being visible where your clients spend their time—online. Still, how can a small company with…

  • Building a Content Marketing Plan in 10 steps

    Building a Content Marketing Plan in 10 steps

    Having the time to create a content marketing plan and strategy might seem daunting at first, but finally starting the creative process in scheduling your content for your campaign will be a win-win situation for you and your audience — you get to provide more valuable content for your readers. All that the audience wants…