Category: Marketing
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8 Essential Skills for Digital Marketing
Are you interested in the world of digital marketing but feeling overwhelmed by all the technical jargon? Don’t worry, we’ve got you covered! In this article, we’ll break down eight essential skills you need to succeed in the fast-paced and ever-evolving field of digital marketing. So grab a seat, get comfortable, and let’s dive into…
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How Small Business Can Elevate Their Online Presence with Effective SEO Strategies
It’s no secret that small companies need a strong online presence more than ever. The days of a brick-and-mortar business and a local customer sufficient to keep the doors open are long gone. These days, it mostly comes down to being visible where your clients spend their time—online. Still, how can a small company with…
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Building a Content Marketing Plan in 10 steps
Having the time to create a content marketing plan and strategy might seem daunting at first, but finally starting the creative process in scheduling your content for your campaign will be a win-win situation for you and your audience — you get to provide more valuable content for your readers. All that the audience wants…
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5 Steps to Building Your Personal Brand on Social Media
Social media has to be the one-factor influencing personal branding’s future in the present society. In this sense, you may meet individuals who provide interesting prospects and let others know you are a subject-matter expert. It applies to everyone who wants to enhance their profile or requires followers from their particular industry, not just celebrities…
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How to Get More Website Traffic, Without Social Media or Paid Ads
Many businesses today try to strive only based on social media, these businesses rely on those platforms to drive traffic to their website or online store. This method of using social media might sound good, but it can be overused, making it very tough to stand out. Paid advertising on Google is also a great…
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10 Essential Practices for Creating an Seo-Friendly Website
An SEO-friendly website, also known as search engine-friendly website is one that is technically sound, delightful to use, and of course, it has to be search-focused. For an SEO-friendly website to be what it is in this modern era, it has to fulfill some sets of tasks. This task could include on-site optimization, backlink building,…
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How Small Businesses Can Benefit from Custom Marketing Solutions
Marketing is a challenge that is anchored on several factors depending on the existing business environment that small businesses operate within the modern business world. They may also be faced with challenges like brand visibility, which may make it difficult for them to achieve their intended market audience. It is in this context that custom…
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How User-Centered Website Design Can Drive Growth
User-centered design (UCD) also known as UX design, is an iterative design process wherein online designers concentrate on the demands of the users at every stage of the process. Design teams in UCD include consumers throughout the design process using a range of research and design approaches in order to produce very accessible and useful…
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Creating Viral Content: What Makes a YouTube Video Go Viral?
Regarded as one of the most effective advertising strategies of the modern era, producing a viral video can quickly transform the identity and greatly increase the Internet popularity of brands. Thus, the strength of viral content is not only in the fact that it can reach a huge number of people in a short period…
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YouTube vs TV: How Video Streaming is Transforming Media
With the media consumption changing ever so often, the choice between YouTube vs TV is perhaps more topical now. It is seen that with every passing day the amount of time people spend consuming content through their devices increases and hence, the ratings to broadcast television shows decrease significantly. This shift therefore marks the greatest…