Digital marketing, as we know it, is all about promoting products, services, or brands via digital channels, platforms, and technologies. Different online strategies are used when it comes to digital marketing, and the goal is to target and reach the right audience through these platforms [such as social media, search engines, emails, websites and much more.]
Nigeria as a whole, has seen a remarkable rise in digital marketing in recent times. The nation has been able to witness innovative approaches to engage with its targeted audience and reach a broader population. Thanks to the significant rise in internet penetration, smartphone usage and social media “addiction”, digital marketing companies in Nigeria have been able to create engaging and personalized experiences that breed creativity and ingenuity.
Can Digital Marketing Strive in Nigeria
Digital marketing is taking a stand in Nigeria as both small and large-scale businesses are adopting different online strategies to reach their target audience and increase sales. While it is important to know the prevalence of digital marketing in the country, Nigeria, it is important to know the working principles of these strategies and how it can make you leverage their prospects in today’s world.
Small businesses, even with their limitations in terms of capital and marketing budget still strive to cut from both national and international cake when it comes to marketing. Digital marketing helps to level the playing field between small businesses and large businesses in Nigeria. The online access to information, data and target audience helps these small businesses to compete with the big guns on a larger scale.
If you have a small business in Nigeria, it is important, more than ever to ensure your marketing strategy centers on trends and “current affairs” of the time so you don’t get forgotten. We mean that since the work at large is going digital and tech savvy, it means digital marketing in Nigeria is here to stay… for good. If you do not move along with the trend-thirty audience, you might fall behind your competitors and lose a lot of your customers.
The Working Method of Digital Marketing in Nigeria
Digital marketing companies like Mirald Scale Content have been able to capture the interest and attention of brands’ target audience all thanks to its captivating visual content, competing storytelling and interactive campaigns.
Digital marketers in Nigeria have been able to understand data insights and read the market trends to be able to structure their messages with the specific needs of the audience.
Influencer marketing
Influencer marketing is one of the go-to strategy for digital marketing companies in Nigeria. We forge partnerships with popular and influential personalities within a specific industry to significantly impact our reach out to the public.
Just like the concept of podcast, we join hands with these influencers and tap into their audience trust and follower credibility. With these, we can effectively promote our products or services in a relatable and authentic approach.
Recognizing Nigeria’s Rich Cultural Heritage
Though with the intention of going global, we do not neglect our local content and cultural relevance. This is to say digital marketing companies like Mirald Scale Content is aware of the nation’s rich cultural value and heritage. These companies have been able to welcome ideas and storytelling techniques that louds the traditions, values and aspirations of the Nigerian people.
By not neglecting our traditional heritage, we have been able to connect deeply with our brand audience to build trust, loyalty and long lasting relationships for the company.
The Job of a Digital Marketer in Nigeria
Digital marketing agencies in Nigeria perform a range of functions just to assist your businesses in achieving your marketing goals. These functions range from content creation to online advertising. Let’s take a look at some of the functions below:
Crafting Online Marketing Strategies:
Digital marketing companies create strategic plans that outline the tactics and goals for online marketing campaigns. It is target audience-oriented.
Content Creation:
Create valuable and high-quality content. This content must be relevant to the audience and can come in the form of written content [like articles, blog post] and video content.
Search Engine Optimization:
SEO is all about preparing a website and it’s content for optimization. This is done to improve the search engine [like Google] ranking and drive organic traffic to the optimized website.
Social Media Management:
A team of experts take care of the social media presence of the customers. They create and supervise the activities of the brands online. They also manage, build and interact with followers to build a strong sense of online community.
Email Marketing:
Known to be one of the oldest and best-known forms of digital marketing, even in Nigeria. Popular amongst B3B and B2C marketers alike, they are able to promote services and products and also foster customer-to-seller relationships.
Text Messaging [SMS/MMS]
A close competitor with email marketing is text messaging. Why? Because, unlike social media, text messages must be straight to the point for it to be effective. Marketing teams can take advantage of SMS (Short Message Services) that only accept text only, or MMS ( Multimedia Messages) that can accept text and also videos and gifts.
Online Advertising:
Digital marketers are able to manage pay-per-click (PPC) campaigns, social media ads [Facebook Ads, Instagram ads, Twitter Ads, TikTok ads], and display ads to increase brand visibility and drive traffic to the website.
Analytics and Reporting:
We make jse of analytical tools like Google Analytics to monitor and record the performance of our digital marketing campaigns. This helps us make data-driven decisions to improve results.
Why is Digital Marketing Important for Your Business Today?
Digital marketing hasn’t outlived its usefulness just yet, infact, it is important for businesses of this era if they value their customers and have intentions of reaching a wider audience. The world, however, isn’t what it used to be. From the monarchical era, it moved to the agrarian era, then to industrial age and now to information technology [IT] age.
With digital marketing, Nigerian businesses are able to measure the effectiveness of their campaigns, making them decide on the right outcomes and improve their ROI, all at a cost-effective rate compared to its traditional counterpart.
Brand Awareness
Build brand recognition and credibility through a consistent online presence across various digital channels.
Customer Engagement:
Interact directly with customers through social media, comments, reviews, and email marketing to foster relationships and loyalty.
SEO Optimization:
Improve website visibility in search engine results pages (SERPs) to attract organic traffic.
Personalization:
Tailor marketing messages to individual customers based on their preferences and behavior, enhancing the customer experience.
Competitive Advantage:
Stay ahead of competitors by adopting effective digital marketing strategies and leveraging the latest online trends.
How Do Nigerians Shop In The Digital Era?
According to research, about 88% of Nigerians would buy your product or hire your service based on online reviews. This has become part of our daily living as things are going digital. It is no fairytale neither is it a myth that in the nearest future, everything one does, either watching tv, or reading newspaper, would be done online.
Over a billion searches are performed in Nigeria each year and a number of these folks are there because they are looking for products or services to get. To prove this, you can ask yourself, or a friend of yours how often he/she purchase a product online.
Now, as a business owner, you get a share of the cake, you need to have a digital marketing strategy that fits into the buyers’ decision-making process. An essential aspect of this purchase decision-making process is reading reviews.
When you work with a robust digital marketing strategy, you not only show up when buyers are searching, but you also have reviews [hopefully good] from existing buyers that support your business.
Online reviews can be easily obtained and managed, but a misstep could lead to unfavorable feedback that harms your business.
For example, our brand Mirald Scale Content has accumulated more than 100 positive reviews on Google. These testimonials come from businesses we’ve partnered with, both as a digital marketing consultancy and a digital marketing service provider.
The feedback showcases our expertise and continues to attract new clients.
Conclusion
Digital marketing is incredibly important for businesses in Nigeria, no matter their size. It’s an effective approach to keep your business competitive while increasing profits and reducing expenses.
To maximize digital marketing, you must create strategies that fit your specific business needs. Partnering with a professional digital marketing agency like Mirald Scale Content can make a difference. Our team of experts is dedicated to helping you achieve and surpass your business objectives.
For Inquiries Kindly CONTACT US on [email protected] or +1(506) 349-3733
